Targeted Media Partner - Overview

Revolutionizing Local Marketing & Advertising
Targeted Media Partner is positioned to leverage our highly specialized expertise in the local media environment to create a hyper local, weekly, market dominate media product. Our partnership with newspapers allows us to maximize existing infrastructure and resources to create a uniquely positioned, highly profitable product.

Local Small, Medium Businesses
Huge Component of Economy

• 10 Million small, medium businesses represent 99.7% of all U.S. firms
  
• Small, medium businesses create 65% of America’s new jobs each year
  
• 95% of all consumer purchases are made within 5 miles of their home
  
• At its peak Yellow Pages directories had a 30% small, medium business market-share and a $20 billion industry in the U.S.
  
• Revenues from online local advertising surpassed $4 billion worldwide in 2006, and expected to grow to over $11 billion in 2008
  

Targeted Media Partner = Deep Local Experience

• Targeted Media Partner has assembled proven leaders and highest quality talent in the local media segment
  
• Team has over 50+ years of combined senior management experience in leading local media companies
  
• Management team has started, rolled out, operated, purchased & sold 100’s of local media companies totaling billions in enterprise value
  

Developing a Successful Market Segment Requires Deep Knowledge and Experience

It Takes A Local Sales Force…
Small business owners do not “buy” advertising rather they have to be “sold” by a seller primarily in their place of business which is why “Yellow Pages” directories have 1,000’s of local advertising sellers

Deep Local Content…
Having a local sales force concentrating on relevant community will appeal to more readers and move the product to a niche, boutique format that will result in loyalty from readers and advertisers. Providing a blend of local information and advertising will break down the objection barrier

Catching Consumers When Ready to Buy…
The reason it works so well for advertisers is when local consumers are ready to buy they have timely, relevant, incentive offers that bring customers into their business

Lack of Local Business Information on the Web…
While consumers are flocking to the web & using search they are not getting the local content they want. Why? Majority of small, medium businesses have no idea of how to market their business on the web

Businesses with fewer than 100 employees spent less than 5% of the nearly $72 billion spent on all forms of advertising in the U.S. in 2006 (Borrell Associates)

Know What Consumers Want…

• Coupons and consumer savings remain a huge business. In 2006, companies issued 279 billion coupons - up 13% in 4 years - and almost $3 billion are redeemed
  
• The average household saves $1,000 per year using coupons
  
• 86% of households use coupons which translates to 142 million shoppers
  
• The age range of people using coupons is wide. 71% of young adults say they use coupons source (NCH Marketing Services)

• Local relevant community information provide local families and consumers with weekly local area news and upcoming events
  
• Targeting is the key to keeping relevant information and content
  
• Full saturation delivery zones in the 12,000 households range enable the small, medium businesses message to target the precise customer and ensuring high return on investment
  
• Many small, medium businesses generally target customers from 3 to 5 mile radius. In many situations, distribution outside of their trading area is considered wasted and problematic
  
• Consumers also want hyper-local small, medium business information, 95% of purchases are made within 5 miles of home
  
• Local clustered publications designated by town, city, or community will create a specialty publication based on content that will promote a communities interest, uniqueness and flare.
  
• Targeting is key to developing niche, specialized issues, (Hispanic, High Income, Senior Living…) Targeted publications are a proven winning combination
  
  

Huge Undeveloped Print Media Category

• Many markets in the U.S. have a shopper publication however most are independent operators with less than full market coverage and monthly or bi-weekly publications
  
• Only 9 U.S. markets have full market saturation shoppers despite being highly valued by readers and businesses
  
• Why do so few full market weekly shoppers? They are very difficult for entrepreneurs to launch

  Sales force development: Building and management of a highly skilled and knowledgeable local sales team is the absolute critical success factor

  Capital: The weekly costs of publishing and postage deters most entrepreneurs from launching weekly full market shoppers. Example: Dick Mandt Purchased a Printing Facility for $12 Million when Launching MoneySaver in Charlotte

• Harte Hanks operate four large regional PennySaver publications that are full market, weekly shoppers that cumulatively generate $500 Million in revenue annually.
  
• Even though weekly shoppers are a natural product line extension for newspapers, only 2 newspapers operate full market, weekly shoppers, Cox Newspapers in Palm Beach and Tribune in Pittsburgh

Newspaper Disruption … Creates Timing Opportunity

• For a new local media business model
  
• Targeted Media Partner has developed the optimal local market media product
  
• Full market, weekly shopper is the operational backbone for dominating the small, medium business advertising sector
  
• Shopper media products exert tremendous competitive pressure and represents a large opportunity

Develop Talented SMB Sales Force and Implement Culture of Revenue Growth

• Build “Best of Class” sales teams utilizing a “Shopper University” training program to develop all areas of the sales team, beginning at the basics to advanced selling skills
  
• Goal Driven Culture… revenue goals, urgency and accountability driven by weekly business model small, medium business marketing resources…
  
• Online library of “Top 100” small, medium business categories… industry research, sample ads and marketing development recommendations
  
• Sales team development and support 24/7/365
  
• Optimized sales team management and 1+1 sales coaching and training
  
• Ongoing sales skills and category development and training